by Ted Rubin | Sep 29, 2015 | Featured, Marketing, Social Media/Marketing
I was a panelist on a Google Hangout hosted by Joel Windels of Brandwatch, on Connecting social to dollars: How do you measure social media ROI? It was a powerful discussion with some great talking points, and here are a few highlights: Is it worthwhile to measure the...
by Ted Rubin | Sep 28, 2015 | Featured, Marketing, Social Media/Marketing
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
by Ted Rubin | Sep 27, 2015 | Featured, Marketing, Social Media/Marketing
Show Notes: 5:00: Introduction of Ted Rubin 10:40: You worked with Seth Godin. Share us a bit about your experiences working with Seth? 20:00: What is the secret of your energy and passion? 23:30: What is the concept of Return on Relationship? 31:30: What do you...
by Ted Rubin | Sep 24, 2015 | Featured, Marketing, Social Media/Marketing
The mistakes I see being made by brands is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with...