by Ted Rubin | Sep 19, 2021 | Featured, Marketing, Social Media/Marketing, Uncategorized
TRUST is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. TRUST requires INCLUSION… and “TRUST Exchanges” are a part of everything we do....
by Ted Rubin | Aug 2, 2020 | Featured, Marketing, Social Media/Marketing, Uncategorized
I like to say I got started in social media as soon as getting involved in this thing we call the Internet when I joined Seth Godin’s start-up, Yoyodyne, in 1997. Everything digital enabled sharing in ways never imagined before… so for me that is where it all began....
by Ted Rubin | Jan 25, 2018 | Featured, Social Media/Marketing, Uncategorized
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your...
by Ted Rubin | Nov 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
by John Andrews and Ted Rubin Ad giant WPP recently reduced its full-year earnings for the second time this year with CEO Sir Martin Sorrell citing a myriad of challenges… from consumer goods company spending cutbacks, to Trumponomics (disappointed by this...
by Ted Rubin | Oct 31, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple acknowledgement is not that hard and really should not be too much...
by Ted Rubin | Oct 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial intelligence will impact the business...
