by Ted Rubin | May 18, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market. How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to...
by Ted Rubin | Apr 23, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Listen. If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right. What are they saying, what are they feeling, what are their pain points, what solutions do they need? Don’t just...
by Ted Rubin | Apr 10, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Attitude, Perspective… Mindset. #NoLetUp! This is why I love traveling with John Andrews, and am always disappointed when traveling without him. #FollowThePath… #RonR Kudos to Delta ——————————-...
by Ted Rubin | Mar 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word “Mobile” needs to disappear as a silo in 2017 and beyond, as everything has basically become mobile. Don’t be scared because building a mobile community is...
by Ted Rubin | Jan 1, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have been very lucky in friendship. I may not have the wealth or success that some can claim, but I know what it is to have people in my life who know me well, like me just as I am (well, most of the time), listen to me, make me laugh, support me always, and who...
by Ted Rubin | Dec 31, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to...
