by Ted Rubin | Dec 7, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)… “Has the paradox of choice plus the paradigm of spam killed eCommerce?” “I often find that...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Nov 23, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Evergreen Trading is a media trade company that delivers innovative solutions to help businesses maximize the impact of their advertising budgets. Evergreen empowers its clients with a distinct advantage—The Evergreen Edge— enabling brands to unlock unparalleled value...
by Ted Rubin | Nov 16, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Social media platforms, in their early stages, were bustling spaces of authentic conversation and connection. Brands that excelled understood that success in this realm was not just about broadcasting messages but about cultivating genuine relationships. The recent...
by Ted Rubin | Oct 26, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A great mentor drilled into me at the beginning of my career, and my Dad in many ways my whole life, that some friends will be for when you just need someone to listen and offer comfort; some will be for when you need advice and support. Some will be there for just...
by Ted Rubin | Oct 20, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
When we think like children, we unlock a world of curiosity, playfulness, and boundless imagination. Children don’t worry about limitations or what others might think—they explore, ask questions, and dive into creativity without fear. They see the world as a place...
