06.14.2011– June 14, 2011, Bentonville, Ark. – Collective Bias, LLC, a leading shopper media company, has opened a new services division called cb.socially. The division is devoted to conversational media management, engagement, interaction and relationship building activities for brand and retail clients.

cb.socially, headed by Ted Rubin, Collective Bias’ Chief Social Marketing Officer, offers brands management and development options for popular social media platforms, specifically targeting Facebook, Twitter, You Tube and Flickr outreach along with integration of emerging social tools such as Instagram and Pinterest. Clients receive expert social management from a team of professionals who work with their marketing and communications staff to build audience engagement and message amplification.

“The rate at which brands and retailers are jumping on the social media bandwagon continues to accelerate. cb.socially is about helping brands to increase the effectiveness of their social media efforts by developing a strategic and evolving approach when it comes to identifying and engaging with their key audiences,” said Mr. Rubin. “Which is exactly why we’re excited to be working with Webtrends – the pioneer in unified mobile, social and Web analytics and customer engagement – to amplify its message and brand awareness throughout social networks and among customers worldwide.”

“As a global company heavily invested in providing leading-edge social media tools including apps, ads and optimization, Webtrends is always looking for smart, informed ways to promote our own social media practice,” explains Hope Frank, CMO, Webtrends. “Ted Rubin and Collective Bias have a proven track record in social media program success; we are looking forward to working with them to drive additional awareness to the Webtrends brand.”

As consumer usage of social media skyrockets, brands and retailers are seeking ways to connect on a one to one basis at scale. “cb.socially is a services group that is powered by our Social Fabric™ community,” said John Andrews, Founder and CEO of Collective Bias. “The new division gives our clients a turn-key management tool and helps them to develop their brand voice across the social sphere.”

About Collective Bias
Collective Bias, LLC, facilitates the creation of real shopper media by connecting groups of social media influencers to the brands and retailers they use in their daily lives. Our Social Fabric™ community drives conversations on a wide variety of social media platforms in order to build consumer engagement and brand loyalty that ultimately lead to sales conversion.

About Webtrends
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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