Ted Rubin and William Harris discuss communicating the way “they” want to communicate versus your preference. 

If “you” want to sell “me” something, or induce me to communicate with you, it’s your job to follow up with me in any way that I tell you, or you can clearly see, is important to me… or the best way to reach me effectively. If you reach out to me via a Social Media platform, and I reply “email me,” then you need to email me, but if I’m trying to sell you, then I need to communicate in your preferential form. If you say, “Ted, email me,” or “Ted, text me,” or “Ted, call me,” then that’s what I will do.

Adapting to people’s preferred communication platforms is crucial for effective interaction. In today’s world, everyone has diverse preferences when it comes to communication mediums. Whether it’s through email, messaging apps, video calls, or social media, meeting people where they are comfortable enhances the likelihood of meaningful engagement.

Your RETURN ON RELATIONSHIP will be significantly enhanced when you embrace this idea. Because…

Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become. 


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