As my thinking has evolved around the topic of Employee Advocacy, I have come to realize that a “program” is not the best way to proceed. Although the idea is a good one, all too often this becomes like many other programs… stale, ignored, sometimes despised, and often rote. There should be no need within a company to start a program if the company builds a culture of empowerment and community… encompassing employees ability to think, brainstorm, share content, build their personal brands, and actively use social media.
Companies need to step beyond creating a “Culture” and nurture “Employee Community.” Empower your Employees… and they will Power your Brand!
Always remember and leverage that… A Network gives you Reach; but A Community gives you Power! Networks Connect… Communities Care.