I think diversity and inclusion are two sides of a coin. On the one hand, diversity is about having people from different walks of life. I think that’s really important depending on the kind of business or product you have, but the value is always there. On the other hand, inclusion, for me at least, is about including people in the process of building, defining your brand and operating your business. It’s about being open to listening to those around you.

It’s a very different world out there now because your employees watch your leadership style and take cues from it. If they never hear a word from the C-Suite outside of the executive office or if they feel there’s a disparity between your stated values and what you actually do then watch out. Social media plays a big part because the word spreads so much faster now. It’s very hard to rally the troops if they don’t feel connected to you or your ideals. That has become highlighted and especially important now during the pandemic when you want people to stand up and stand out.

I like to say that… your brand/business is what you do, but your reputation is what people remember and share.

*Hat tip to Daisy Auger-Domínguez’s recently released book… Inclusion Revolution: The Essential Guide to Dismantling Racial Inequity in the Workplace, A MUST READ.


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