“Further positioning itself as a TV alternative, YouTube has launched a new user interface option named ‘Leanback,’ with which users can more easily browse content at a distance.” MediaPost, Thursday July 8, 2010
Awesome idea and functionality that will help lead YouTube to the forefront of next generation online video viewing. YouTube is so often overlooked as an incredibly viral social media tool and platform. Everywhere I go the speakers in the social media space are talking about Facebook and Twitter and forgetting the highly engaged value of YouTube. If you are planning a social media strategy, and want visibility and consumer engagement, make sure to include YouTube… especially as Google adds functionality to the platform.

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