It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your advantage, or you’ll pay a steep price in diminished return. Your employees are the best way to humanize and personalize your brand.
The truth of the matter is that the social evolution is a business evolution. Only by changing our old frameworks can we possibly hope to succeed—because social has completely altered the business landscape.