“Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And none of these methods can be done without tools. How to go about it? What tools will help you? Or perhaps no tools are good enough? I’ve decided to ask the experts – people who’ve been doing growth hacking successfully for years using all the help from the available software.” ~Alina Gorbatch

My answer…

In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.

It is time to re-build our one-on-one communication skills and muscles that we’ve forgotten in our rush to new technologies. These skills scale via social because most participate vicariously via the few who interact publicly.

You want to “growth hack,” then build a reputation for genuinely caring, add value with your content and connection, and the growth will come. A Brand is what you do… a Reputation is what people Remember and Share.

Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.

#FollowThePath #RonR… #NoLetUp!

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