’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin.

Companies need to step beyond creating a “Culture” and nurture “Employee Community.”

In this episode, Aoife O’Brien and Ted discuss the impact of creating a business community, and how empowering employees can motivate, instill greater trust and improve longevity as well as performance results.

Key points covered in the episode include;
– Ted’s introduction to business, working on Seth Godin’s start-up and his shift from sales into marketing.
– Empowered employees power your brand.
– Identifying your core values and showing the human side to your business.
– How negative feedback or criticism can bring opportunities. By giving your employees or customers a voice, you can act on their feedback.
– Seeing employee creative content as a resource for reach.
– How work and home life can be interlinked.
– The benefits of creating a business community.
– Developing a pre-approval process for content.
– The attitude of putting people first, rather than profit.
– A look into how the working world is shifting.
– Ted’s personal views on hiring techniques.
– The impact of the pandemic and the lessons we can carry forward.

Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO… Author, Connector, Provocateur. In 2009 he started using/evangelizing the term ROR, Return on Relationship, (#RonR). Many people know Ted for his enthusiastic, energetic, and undeniably personal connection to people.

Ted was Chief Social Marketing Officer (a title he created in 2011) of Collective Bias, and a principal shareholder until the 2016 acquisition by Inmar. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB. Socially to the amazing relationships you built with the blogger community, clients, and employees, you drove the epic growth.’’

Originally posted at https://happieratwork.ie/

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