10 Minute Strategy – Video insights and interviews for online & offline business strategy from Peter Propp

I’m happy to have Ted Rubin back on 10MinuteStrategy.  Ted is the Chief Social Marketing Officer for a very cool “Shopper Media” firm called Collective Bias.  And he’s been on the forefront of social media and in deploying the strategies necessary for businesses to gain value  from social media.

Nestle recently hired Collective Bias to drive awareness and action around their ice cream brands in a promotion they were running with WalMart.  The results are worth noting. Watch the video for more detail.

Uploaded by  on Apr 10, 2012

Ted Rubin is a pioneer in the area of leveraging social media for successful business outcomes. And now he’s putting his unique view of the world to work on behalf of Collective Bias, where he’s the Chief Social Marketing Officer. In this segment we discuss how Collective Bias leverages social media crowdsourcing (enlisting teams of bloggers to participate in a campaign) to drive business results for their clientele.

Ted will be back on Skype with me next week to provide some more meaty detail on what’s going on in social marketing.

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