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Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making good products, offering relevant advice and engaging those women. All peers have influence to some degree, especially when marketing to women so the more you understand and relate to the community the better off the brand. If you market to women. recognize and benefit from the value women place on authenticity. Women are busy with multiple responsibilities so keep your site’s navigation intuitive and simple, and keep your message clear and concise.

The bottom line: Brand marketing (especially to women) in a social media world… it’s about relevance, transparency and authenticity.

Looking to market your brand? Check out the following infographic to help you understand your female audience.

1212_WomenofSocialMedia_v14_p1

Image credit: witchera / 123RF Stock Photo

Infographic Credit

ORIGINALLY POSTED AT SWITCH & SHIFT

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