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IBM will be providing you with a live stream of Thursday’s Brand Innovators summit on content marketing – one of the fastest growing segments of the digital media industry. Whether you’re in on the action live at IBM’s offices in New York City or not, you can join the conference from online.

The summit brings together leading brands, marketers, and influencers to discuss real-world case studies, best practices and steps brands can take now to leverage content to boost the ROI on their marketing dollars and to build what I consider to be a key measure of success… relationships.

Tune in to view thoughtful panel discussions and insightful keynotes from the most innovative leaders in digital marketing, such as Fernando Machado, global brand development vice president for Dove Skin at Unilever; Jason John, vice president of online, mobile and social marketing at Gilt Groupe, and Tami Cannizzaro, global director of social business at IBM.

My co-host, Tami Cannizzaro, will be discussing how IBM, a company with more than 400,000 employees and tens of thousands of customers, engages some of the tech and social industry’s leading influencers, like myself, to successfully broadcast their messages across all social media channels.

Join us at the live stream link from 8:30am-6pm ET on Thursday December 5th for an inside look into the Brand Innovators Content Marketing Summit! And/or follow on Twitter at hashtag #bisummit

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