Leverage Your Relationship Data for Immediate Results


Everyone’s talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020. But what does that really mean for the average business? What’s an “exabyte,” anyway? Well, an exabyte is one quintillion bytes, or one billion gigabytes. I don’t know about you, but millions and billions of anything are hard enough to grasp, much less quintillions.

While there are automation processes being invented to parse this information as we speak, I think we shouldn’t overlook the power of something much simpler to gather and put to work-Relationship Data…

Read the whole post here at “Inside CXM… Insights from the forefront of customer experience management.”

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