Ted Rubin is one of the world’s leading social marketing strategists and brand evangelists. Ted is the acting Chief Marketing Officer of Brand Innovators and a sought after keynote speaker. Forbes Magazine ranked Ted as #13 on its list of Social Media Power Influencers, and Ted has authored two books: Return on Relationship! published in 2013 and How to Look People in the Eye Digitally which was published in 2015.

Show Notes:

Return on Relationship explained [5:34]

Advice for starting a new brand [10:49]

Marketing strategies a new company should use [13:31]

On automating social media [17:52]

Biggest trends in social media [27:04]

Resources Mentioned:

Return on Relationship by Kathryn Rose and Ted Rubin

How to Look People in the Eye Digitally by Ted Rubin

Ted-Rubin-Social-ROI-01

Originally posted at Ylsavitskiy.com, October 28th, 2015

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