The New Rules of (Social Media) Engagement.

Exploring how servicing customers on social media yields new actionable data.

Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. In this lively session, we will discuss trends and tools that are dominating social marketing in 2017 or appearing on the horizon for 2018.

Brand marketers certainly know the importance of the social channel to their success.  But how are they adapting their social marketing programs to the rapid changes in social tools and mediums, the rise and fall of popularity amongst different social channels, and the increasing use of social media to replace traditional customer engagement needs, such as customer support.  Additionally, with the tremendous increase in complexity, how do social marketers keep tabs on their audiences as they migrate to new channels, and measure the ROI of their programs, including success metrics such as volume and quality of “earned” mentions and positive brand sentiment.

Keep up with recent shifts and trends on the horizon and learn how you can:

  • Adapt your marketing to the evolving social trends in 2017 and 2018
  • Use social to address new audiences and additional business areas, using new channels or mediums
  • Measure the ROI of your programs beyond the basics

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Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar.

In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence… Selling to the Digitally Connected Customer is due April 2017. Connect with Ted at or @TedRubin.

Videos… Ted Rubin talks about the value of “Return on Relationship” and… The Dad That Doesn’t Quit

Mike Baglietto
Director of Product Marketing

Mike has 15+ years experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversations and motivating buyers.



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