HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Love You Dad…
I don't get to celebrate Father's Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their intelligence, health and beauty (#ThisDadWontQuit), and I do my best to relish this day as a son with thoughts of my Dad. "Yellow roses...
Basic Premise of Social Integration
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
My Suggestion for the Best Social Media Tool
When asked, my suggestion for the best Social Media tool is... the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
Social ROI: Return on Relationship Is Key ~ via @SproutSocial
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
Networking For Your Online Business: Ted Rubin Interviewed by @JustinStenstrom
Justin Stenstrom: Ted Rubin, perhaps the most innovative and influential social media strategist in the world joins our show today! Ted is the CMO of Brand Innovators, he's a leading social media marketer, and he's a world-renowned keynote speaker. He stops by today...
Relationship Marketing: How to Achieve Return On Relationship ~via @NavidMoazzez
Published on Jan 8, 2015 Relationship Marketing: How to Achieve Return On Relationship w/ Ted Rubin