MC/Host of the Brand Innovators Summits... Speaker / Author / Provocateur
Download Your FREE guide to learn the 12 most important ways to get ROR (#RonR)
Straight Talk Blog: Featured Posts
Thoughts on Relationships, Work, and Challenging Times
What was your vision when you started off in the digital marketing world? I can't say I had a vision... I was looking for something new with a lot of potential. When I discovered the emerging digital world, I was fortunate enough to see what was coming. Truth be told...
Content Marketing and SEO Insights
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
The Importance of Return on Relationship During COVID-19
Q & A: The importance of Return on Relationship (#RonR) on your customers and team... even more-so during this pandemic. 1. What should people be thinking about with regard to building brand relationships during this unique period we find ourselves in? RonR...
Three Reasons Why Business Empathy is Crucial
What is Empathy and Why is it Not Enough? We all know the basic definition of empathy: the ability to understand and share the feelings of another. However, today, that simple idea is not enough. In some ways it should be easier since we are all more or less feeling...
![Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-11-at-5.48.08-PM.png?resize=400%2C250&ssl=1)
Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]
This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...
Leveraging Employee Created Content for Business Normalization and Reopening
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...