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Straight Talk Blog: Featured Posts
The Universal Coupon is a New Industry Standard… AI (8112)
The Universal Coupon is a new industry standard. It brings all coupon data to the cloud to enable a serialized, single-use manufacturer funded coupon. If coupons are a part of your retail strategy, THIS CONCERNS YOU... there is an important change coming, be prepared....
You Want To “Growth Hack,” Then Build a Reputation…
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, so many different communication platforms, where it’s...
Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from Retailers
"Focus on something the customer wants, and then deliver it." ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China's People's Liberation Army have more people on the payroll. It stands to reason that the retail...
Accessible Investing Is Changing The Game
Guest post by John Andrews This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game...
Why Are Marketers Still Referencing “Mobile” as a Marketing Category?
After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)... could not believe how many speakers I heard refer to "Mobile" marketing in 2022 🤦🏻♂️...
15 Minutes with Ted Rubin… via @EclipseGroupUK
SEE TRANSCRIPT OF INTERVIEW BELOW... In our Fifth episode of 15 Minutes With we’re talking to Ted Rubin. Ted is a leading Social Media Marketing Strategist, International Keynote Speaker, Business...