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Straight Talk Blog: Featured Posts
Can Artificial Intelligence and Bots Provide a Return on Relationship?
Have you ever heard of Return on Relationship (RonR)? Social Marketing Strategist, Author, Speaker, and Provocateur Ted Rubin explains how this concept applies to artificial intelligence in order to create trustworthy relationships in our everyday interactions. Let's...
Don’t Rent, Co-Own
Ted Rubin has definitely built an audience, you don’t become the most followed CMO on Twitter (according to Social Media Marketing Magazine) without one. So, who better to ask for advice on the theme for this month’s issue; should we develop our content strategy and...
CMO insights on Social Media with Ted Rubin
Welcome to RDB - Robin des Bois, Michael Fenech, and Karen O'Brien's Marketing from an Executive's Perspective! "We sat down with the most followed CMO on Twitter Ted Rubin to discuss the changing world of social media, the differences between managers and...
Your Domain Name is a Strong Marketing Tool
What’s in a domain name? A lot more than people give it credit for, in my opinion. Your domain name is not just an address for your website. It is that underestimated sliver of opportunity that brands can take to set themselves apart from their competitors and not...
Your Domain Name Plays a Significant Role in Brand Building. Don’t Ignore It!
Your online brand identity is a culmination of many factors such as the look and feel of your website, the tone of voice, and the kind of images that you use in your digital marketing efforts. While businesses will spend a significant amount of time and money on...
Which is more critical to your business, ROI, or ROR?
Lisa Thal is an Author, Speaker, and Life Coach. She authored "Three Word Meetings"... A Simple Strategy to Engage, Inspire, and Empower Your Team. Make an impact on those you lead by using three words! Via Lisa... In Episode 49, I share a conversation with Ted...