HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Simplicity Is The New Everyday Low Price
Consumers have always valued simplicity, in part because it's often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age, and how much waiting was involved. Anyone who has ever ordered something...
Ted Rubin Talks 2018 Retail and Shares a Little TMI ~via @WhatsGregDoing
The customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal. For this episode of The Commerce Marketer...
Walt Disney World Puts the Experience in Experiential Marketing
Guest post via John Andrews Walt Disney World Astounds Its Visitors With Experiential Product Marketing I began my business career as a Dominos Pizza manager in Maine. One of our marketing efforts at the local level was calling around 10 customers a night to see how...
Think Twice and Be Nice: Letting Little Things Go
Recently I was watching a short, information-packed video posted to LinkedIn by a CEO, who was sharing his expertise on a variety of leadership topics. It was short, maybe two minutes, tops, but it was good enough that I stopped to watch it a few times before diving...
A New Book is Coming with co-author John Andrews… Retail Relevancy
The world of retail has been shifting beneath our feet – and it’s doing so because the digital age has fundamentally changed everything about how we live. It’s changed how we communicate, how we work, how we travel, and how we buy things. And just like the digital...
Closing Time: 20 Major Retailers That Likely Won’t Exist In 10 Years
Visit your favorite shopping mall – if you still have a favorite – and you can already see the seismic shift in retail taking place across the country. When was the last time you visited a Sports Authority, or RadioShack? What about bargain retailers like Payless...