HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
The Importance of Measuring Return on Relationship (ROR) as a Part of Social ROI
Understanding the value of Return on Relationship (ROR) is crucial when it comes to measuring social ROI. This encompasses organic engagement, community management, sentiment monitoring, and various other factors… as well as judgment with regard to the emotional...
Allowing Creators to Create
RETURN ON RELATIONSHIP Conversation "The Vital Role of Allowing Creators to Create" with ATT's John Starkweather ⬇️ ⬇️ ⬇️
Passive Shopping
People are now always shopping when consuming content… #PassiveShopping is the here to stay, and will only increase with the availability of AI tools to enhance relevant and engaging content creation at scale. Smart brands have noticed that we’re moving to a...
Unsubscribe IS NOT a Request
Don't you hate when the response you get is "We received your request" OR even worse "We are 'submitting' your request," as if it needs to be approved. When I unsubscribe from your email marketing list, it’s not a request, it’s a directive. Please don’t “submit my...
Retail Innovation and Trends with John Andrews
IF John Andrews IS TALKING ABOUT IT, THE RETAIL COMMUNITY NEEDS TO HEAR IT. ~Ted Rubin #RetailRelevancy I am incredibly excited to introduce you to John Andrews, the co-innovation director at Ricoh, to provide an update on Ricoh's retail initiatives. - Thank you for...
Relationships Depend on Trust
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...