Real Trumps Perfect

There’s no faking it… our customers and prospects have finely tuned antennae when it comes to spotting our intent. There’s a part of the brain known as the amygdala that does a better job of sensing danger (and sincerity) than the reasoning part. It creates our emotional reaction to circumstances and tells us if we can trust what we hear and see. You can’t gain a customer’s (a friend’s, a family member’s) confidence, and be liked, unless you can first get past their instinctive feelings about your intent.

#RonR #JustBeNice #NoLetUp

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