Ted Rubin, CMO and Advisory Board Member at Photofy, Inc. talks about Return on Relationship on Engati CX. He says the Return on Relationship has become more important than ever, ROI is dollars and cents, RonR will be built over years with authentic interaction and engagement. Simplicity is the new EDLP, and marketing will win when humans control the machines and not vice versa. He also mentions about community growth and its importance, it’s something that is ignored by many companies, “networks connect but communities care”.

Originally posted at https://www.engati.com/

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