What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness and consideration that stick with you for a lifetime. In other words, the stuff that you truly remember.
Encouraging those small acts of kindness, concern, connection starts with your staff. Being nice may be its own reward, but it also has real benefits for your business, personal life, and general reputation. #FollowThePath
A Brand is what a Business/Person does, a Reputation is what people Remember and Share.