Data may play an important role in engagement, especially if you do a lot of business online. However, if you plan to recommend products or services based on a customer’s purchasing patterns, be sure that you’re offering items that customers might actually want to purchase. Sending a broad, non-personalized list of email offers every week is unlikely to move the needle in a positive direction.

Also transaction-based thinking says the job is done once the money changes hands. Relationship-based thinking says you might want to check in to see whether the customer is enjoying their purchase, and find out if there’s anything you can do to help them make the most of it. This is especially true for major purchases, but it’s a great way to stay top-of-mind no matter what. If you want loyal customers, show them some loyalty from your end, too. #RetailRelevancy #RonR#NoLetUp!

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