Uploaded by  on Mar 26, 2012

Ted Rubin, author of the upcoming book, Return on Relationship ™, sits with his friend Joe to share how his principles can be applied to the medical device industry.

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I’ve known Joe since 1999 and he is, perhaps, the strongest marketing person I’ve ever met. He was my go-to guy at 1-800-FLOWERS.COM (in1999) to think through the marketing implications of my sales and business development strategies. Since then he has added a vast array of experience, evolved into a passionate advocate and user of the LinkedIn platform, and Owner of LinkedIn’s largest Medical Devices Group. His company, Medical Marcom, is a medical devices marketing consulting firm. If you are in that space, and you do not know Joe, make sure to reach out and connect.

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