Uploaded by  on Mar 26, 2012

Ted Rubin, author of the upcoming book, Return on Relationship ™, sits with his friend Joe to share how his principles can be applied to the medical device industry.


I’ve known Joe since 1999 and he is, perhaps, the strongest marketing person I’ve ever met. He was my go-to guy at 1-800-FLOWERS.COM (in1999) to think through the marketing implications of my sales and business development strategies. Since then he has added a vast array of experience, evolved into a passionate advocate and user of the LinkedIn platform, and Owner of LinkedIn’s largest Medical Devices Group. His company, Medical Marcom, is a medical devices marketing consulting firm. If you are in that space, and you do not know Joe, make sure to reach out and connect.

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