Published on May 8, 2012 by 

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Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of upcoming book “Return on Relationship,” discusses the importance of social media to customer service with Ramon Nuez, Return on Relationship video series co-host.

People have questions every day and are using social to get those questions answered faster. Ted describes the value of addressing customer’s concerns and questions through social media, how it effects call center activities and how long people expect to wait for an answer. Also, learn how an Adobe Product Manager handled his tweet regarding a product concern.

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