PureMatter Webinar with Ted Rubin
Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship™ with Ted Rubin was a live webinar that took place on December 20, 2012. It’s a presentation of PureMatter Labs.
If you want to continue to reach your market in this social media age, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship. ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Discover new ways to build greater intimacy with your clients–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.
Ted Rubin, Chief Social Media Officer for Collective Bias and author of Return on Relationship, answers these and other questions in this interactive session.
Great delivery. Outstanding arguments. Keep up the good spirit.