If you want to continue to reach your market in this social media age, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship. ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Discover new ways to build greater intimacy with your clients–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.

Ted Rubin, Chief Social Media Officer for Collective Bias and author of Return on Relationship, answers these and other questions in this interactive session.