Uploaded by CollectiveBiasROR on June 1, 2012
Home Page: https://www.collectivebias.com/
Ted and I discuss why executives are fearful of social media. Ted explains that it’s as simple as c-level executives not understanding social. And this stems from the perception that executives do not use social media channels.
The exceptions are companies like Best Buy and Kodak where the CMOs were involved with social media, and Express where CMO Lisa Gavales is currently doing a great job. I for one appreciate the level of engagement from Best Buy’s ex CMO BarryJudge.
But I don’t think that there is one CMO or CSMO that is as engaged in social media as Ted Rubin. Case in point, before emailing Ted I will Tweet him. Why — because Ted’ s response time on Twitter is very quick.
We also touch on other factors of why executives are fearful of social media:
1. the lack of ROI
2. legal concerns
3. the lack of strategy on how social media and its tools are to be used
Darn, if I’d been there, we could’ve had three handsome hair-challenged men on video! LOL…
Personally I have come to view it as a blessing 🙂
I can’t stand Social Media people kissing each others A** all the time. I found this so unprofessional and just poorly executed. From the wardrobe (of how not to Dress For Success), to the black electrical cords, ugly chairs that are way to low, to the slouching. Why would any CEO take this seriously? Neither of you did. It’s an amateur video and a big turn off. Oh yes…lets say bald men are handsome. Because nothing else on this set is.
Thanks for your input Susan. We welcome opinions good and bad. Maybe next time we will revert to our original format, not sure, but certainly something Ray and I will discuss.
I think that many C-suite executives are smart enough to understand Social Media. They fear it because it exposes issues in their organizations that require action as soon as they are highlighted. For example if a customer support team and a sales team are not getting along this will be highlighted by Social. The c-suite execs used to deal with the infighting in staff meetings and one off fire fights now they have to implement culture and org level fixes. They may be right for the company, but its a lot of work and once it’s on social it will be done in the public eye.
I agree Kevin. When I say they do not understand it, and I firmly believe at this point they absolutely do not have a full grasp, it is because they have not allowed themselves the time and experience to do so. I agree with your assessment about the fear you mention and also believe there are many more reason… the biggest of which is fear of losing the control they still believe they have and think they will be able to hold on longer if they hold-out. Really appreciate your input.
Interesting discussion. Keep point: it is not about the platforms.
Right Margaret… it “is” about the people.