Published on Aug 2, 2012 by CollectiveBiasROR
Ted Rubin, Chief Social Marketing Officer and author of the upcoming book “Return on Relationship”, sits down with Ramon Nuez Jr., Editorial Director of Crowdsourcing Week, to discuss companies that do not let their employees participate in social media.
Companies that censor employees on social media are only hurting themselves. You can train employees and should empower them to use social as advocates for the brand. They are going to talk about where they work and not empowering them is such a lost opportunity to build goodwill, loyalty, and trust.
Yes, indeed they will. Support them, do for them first, and they will support you in return.