Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet.
Shoppers become advocate influencers because something about their experience with a brand influenced them first… and they want to continue that experience.
Advocate Influencers don’t want to be told what to do or what to buy, they want to have an experience so amazing that they are compelled to share it with their networks. It can be a product that proves to be everything it was advertised to be PLUS MORE, or impeccable and genuinely friendly customer service, or any other experience that was so out of the ordinary that it influenced the customer to form a solid opinion about the experience and then take action to share and encourage others toward that same experience.
Influencing someone means you are speaking to their personal interests and specific needs and engaging that person enough that it creates a change either in their thinking or their actions, or even both. It answers a need, expands their knowledge, provides interest, or opens their thinking – all things that give influencers social power as they pass the information/experience on to their own networks.