Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database.
With e.l.f. Cosmetics from 2008-2010 and OpenSky from 2010-2011, Ted has become known for his active use of Twitter where he has in excess of 700,000 followers throughout his network, and grew 60,000+ followers for e.l.f. Twitter handles in 2009, over 100,000 for OpenSky in 2010, and now well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction.
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™ is the basis of his philosophy… It’s All About Relationships!