by Ted Rubin | Aug 8, 2019 | Featured, Marketing, Social Media/Marketing
Is there a disconnect between your advertising and your customer experience? Let’s breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really...
by Ted Rubin | Apr 18, 2016 | Featured, Marketing, Social Media/Marketing
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...
by Ted Rubin | Apr 1, 2013 | Featured, Marketing, Social Media/Marketing
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an...
by Ted Rubin | Aug 23, 2012 | Featured, Marketing, Social Media/Marketing
I get asked this question a lot: What’s the difference between advertising and marketing, and how do they pertain to social media? But really, advertising is a subset of marketing. Marketing is defined as the integrated communications process through which...
by Ted Rubin | Mar 10, 2011 | Featured, Marketing, Social Media/Marketing
The marketing paradigm is shifting with much greater “power to the people” facilitated by social media. If you want to continue to reach your market, it’s not about advertising any more, but about building relationships. Consider the following differences:...
