by Ted Rubin | Nov 29, 2015 | Featured, Marketing, Social Media/Marketing
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping to build consistent company messaging and culture or is there...
by Ted Rubin | Oct 12, 2015 | Featured, Marketing, Social Media/Marketing
The technology shifts in the past five years are bringing about some pretty spectacular changes in the way companies do business. Not only are we moving more into mobile commerce, but disruptive business models that employ collaboration with customers (like Uber and...
by Ted Rubin | May 12, 2015 | Featured, Marketing, Social Media/Marketing
From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned....
by Ted Rubin | Nov 14, 2014 | Featured, Marketing, Social Media/Marketing
An interviewer posed this question to me recently: Is networking in social media a worthy investment? My answer: Depends upon what you call worthy. Is building and extending relationships worthy? Is having friends, fans, advocates who support you worthy? We have to...
by Ted Rubin | Nov 11, 2014 | Featured, Marketing, Social Media/Marketing
How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts… First and foremost, by delivering an exceptional product. Next… do everything you can, in every part of...
