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How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts…

First and foremost, by delivering an exceptional product. Next… do everything you can, in every part of your business, to make every interaction with your customers and prospective customers, remarkable.

In today’s market, real trumps perfect because real is what creates trust … and trust is what makes word of mouth recommendations work. Consumers who trust your brand are much more likely to become brand advocates, knowing you will consistently deliver on your product and service promises. In fact, 76 percent of consumers recommended companies they trust to a friend or colleague. The key way to gain consumers’ trust is to build authentic relationships with them.

Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.

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