by Ted Rubin | Oct 11, 2014 | Featured, Marketing, Social Media/Marketing
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along...
by Ted Rubin | Oct 2, 2014 | Featured, Marketing, Social Media/Marketing
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
by Ted Rubin | Sep 29, 2014 | Featured, Marketing, Social Media/Marketing
—– “Now that you’ve taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following.” In 1996, the Internet was just five years old, yet even then, the iconic Bill Gates was able to...
by Ted Rubin | Sep 19, 2014 | Featured, Marketing, Social Media/Marketing
We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can...
by Ted Rubin | Sep 10, 2014 | Featured, Marketing, Social Media/Marketing
—– “Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.” It’s one thing to say you’re customer obsessed on social media and...
