“Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.”
It’s one thing to say you’re customer obsessed on social media and quite another to show you mean it. Modern consumers are social media savvy, and they can spot the difference, so if you want a real “return on your relationships” (#RonR), you’ve got to be truly customer obsessed on all your social media platformsTo highlight that point, let’s take a closer look at two large companies, JetBlue and Duane Reade, that do an excellent job of putting the customer-obsessed concept into action on social channels. While you may not have their resources, you can certainly pick up a few tips so your small business truly connects with customers.
Being customer obsessed requires paying attention to the little details, and it’s clear that JetBlue “gets it” from the moment you visit the airlines’ Twitter page. You can see the company is focused on customers even before you read a single tweet, thanks to its effective use of Twitter’s profile page functions.Let’s take a look at the details:
Read the rest here: Originally posted by me… AUGUST 18, 2014 American Express Open Forum blog