by Ted Rubin | Jul 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Last week I wrote that AI won’t create alignment… it may actually accelerate misalignment. The more I’ve thought about that idea, the more convinced I’ve become that we’re about to create an entirely new industry. Not AI...
by Ted Rubin | Jul 9, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Technology can scale output fast. Alignment, trust, and coherence still require people. Alignment has never been easy. Even in the best-run organizations, it’s more aspiration than reality… something talked about in strategy decks and leadership offsites, but far less...
by Ted Rubin | May 30, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Everyone, from both sides of the aisle, needs to push back on administrations that are all in on empowering Silicon Valley to unleash what I call ATTENTION HEROIN indiscriminately on our nation’s children. Not to mention on all of us. And yes, I chose those words,...
by Ted Rubin | May 10, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
What we do with the time AI gives back is what really matters. Time is our most valuable commodity. And while AI and other technologies can help us complete tasks faster, saving time in itself isn’t the real value. The value only exists if we do something meaningful...
by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
