by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Why Relationships Trump Metrics… in today’s fast-moving, tech-saturated world, business leaders are bombarded with data. Dashboards, KPIs, conversions, cost-per-clicks… if it’s measurable, it’s being tracked. And don’t get me wrong, metrics matter. ROI...
by Ted Rubin | Jun 7, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In a previous conversation with my longtime friend and colleague Dev Mukherjee, we explored the evolving role of AI in business and relationships. The big takeaway? AI isn’t the villain, it’s the tool. But the relationships that truly matter… those are built by...
by Ted Rubin | Feb 8, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For me the most important trend is how marketers are trying to use AI to take too much marketing out of the hands of humans and allowing machines to do the work. In a world where technology drives transformation, the real challenge isn’t the tools, it’s the people....
by Ted Rubin | Jan 26, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In a world where technology drives transformation, the real challenge isn’t the tools—it’s the people. I sat down with my longtime friend Dev Mukherjee, a seasoned Chief Transformation Officer with a deep background in technology and a knack for inspiring...
by Ted Rubin | Aug 4, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
AI Generated “Influencers” ARE NOT Influencers… they are AI generated ADVERTISEMENTS… plain and simple. And need to be held to the same truth in advertising standards. I have been told by too many that AI-generated influencers “blur the lines between advertising...
