by Ted Rubin | Mar 19, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I want to start by giving credit where it’s due. Jeanniey Walden recently shared a thoughtful post about the craft of writing headlines and titles that actually matter—ones that draw readers in with intention and clarity. She explored how a well-constructed headline...
by Ted Rubin | Feb 22, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
John Starkweather’s reflection on turning off notifications struck a nerve because it names something many of us quietly negotiate with ourselves every day. We tell ourselves the constant checking is professional vigilance, that being “always on” is part of the job....
by Ted Rubin | Oct 11, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing
There’s a growing breed of attention merchants online… confusing visibility with value, and missing the real meaning of the “attention economy.” Not creators. Not thought leaders. Not builders. Just seekers… circling controversy, recycling or attempting to...
