by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
by Ted Rubin | Nov 28, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I’ve been saying for years that authenticity isn’t a look, a tactic, or an aesthetic. It’s a life. And somewhere along the way, “being real” got hijacked by the content machine. What was once about truth, consistency, and character turned into a strategy…...
by Ted Rubin | Dec 5, 2021 | Featured, Marketing, Social Media/Marketing
The authentic practitioners of social marketing – those who last, build connections, and foster relationships – know how to be authentic, honest, and real, without going over the top. They might touch on a controversial subject, but they’ll do it thoughtfully,...
by Ted Rubin | Dec 3, 2014 | Featured, Marketing, Social Media/Marketing
“It’s not authentic if everyone loves you.” That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more purchasing weight than ever before! The term “authenticity” gets used a...
by Ted Rubin | Jan 15, 2014 | Featured, Marketing, Social Media/Marketing
BE Authentic, don’t just ACT it. This might seem obvious… but authenticity is on the verge of becoming just another buzz word in social media marketing. TRUE authenticity (not just using that word often in your tweets and posts) will set your brand (product or...
