by Ted Rubin | Dec 5, 2021 | Featured, Marketing, Social Media/Marketing
The authentic practitioners of social marketing – those who last, build connections, and foster relationships – know how to be authentic, honest, and real, without going over the top. They might touch on a controversial subject, but they’ll do it thoughtfully,...
by Ted Rubin | Dec 3, 2014 | Featured, Marketing, Social Media/Marketing
“It’s not authentic if everyone loves you.” That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more purchasing weight than ever before! The term “authenticity” gets used a...
by Ted Rubin | Jan 15, 2014 | Featured, Marketing, Social Media/Marketing
BE Authentic, don’t just ACT it. This might seem obvious… but authenticity is on the verge of becoming just another buzz word in social media marketing. TRUE authenticity (not just using that word often in your tweets and posts) will set your brand (product or...
by Ted Rubin | Dec 8, 2013 | Featured, Marketing, Social Media/Marketing
November 22 2013 // Customer Insights Astro-turfing, the practice of simulating behavior from imaginary grassroots participants, is getting a lot of publicity lately. Unfortunately, in my opinion, the discussion has been all about whether it is ok to do it from a...
by Ted Rubin | Nov 30, 2010 | Featured
Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever....
