by Ted Rubin | Jul 29, 2020 | Featured, Marketing, Social Media/Marketing
Ted Rubin, CMO at Photofy, joins us to talk about all things outbound sales. At OutboundView we help B2B companies predictably build sales pipeline through consulting, training, and technology implementation.
by Ted Rubin | Jun 3, 2017 | Featured, Marketing, Social Media/Marketing
Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling...
by Ted Rubin | Mar 15, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better...
by Ted Rubin | Feb 20, 2014 | Featured, Marketing, Social Media/Marketing
In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love...
