by Ted Rubin | Mar 15, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better...
by Ted Rubin | Mar 6, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
by Ted Rubin | Mar 6, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...