by Ted Rubin | Oct 15, 2014 | Featured, Marketing, Social Media/Marketing
When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First,...
by Ted Rubin | Oct 11, 2014 | Featured, Marketing, Social Media/Marketing
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along...
by Ted Rubin | Oct 5, 2014 | Featured, Marketing, Social Media/Marketing
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well...
by Ted Rubin | May 1, 2013 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Mar 5, 2013 | Featured, Marketing, Social Media/Marketing
“No matter what happens, always be yourself.” -Dale Carnegie In this age of identity theft and hacking fears, it’s understandable to want to protect your digital identity, and being careful and mindful of passwords is wise, but not saying who you are is going...
