by Ted Rubin | Feb 20, 2022 | Divorced Dad, Featured, Marketing, Social Media/Marketing
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons...
by Ted Rubin | Feb 11, 2019 | Featured, Marketing, Social Media/Marketing
Are bloggers/influencers, worth the money to influence consumers? My take… #1… it’s all about the situation, the context, and the bloggers/influencers. #2… it’s most often, although not always, more about the content than the “influence.” ...
by Ted Rubin | Nov 22, 2016 | Featured, Marketing, Social Media/Marketing
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for...
by Ted Rubin | Aug 22, 2016 | Featured, Marketing, Social Media/Marketing
Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true. So two months and 53,000 YouTube views ago, I had no idea something this unpredictable would happen…. Over...
by Ted Rubin | Sep 20, 2015 | Featured, Marketing, Social Media/Marketing, Video
Watch the 26th Episode of the Marketing Mash video series featuring Ted Rubin. Listen to this highly intriguing yet light-hearted conversation about mom bloggers versus dad bloggers. Ted and Eric also discuss the reach that mom bloggers have – building content,...
