by Ted Rubin | Oct 2, 2014 | Featured, Marketing, Social Media/Marketing
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
by Ted Rubin | Sep 25, 2014 | Featured, Marketing, Social Media/Marketing
There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it can be an almost artistic experience. Before your boat even hits the...
by Ted Rubin | Sep 17, 2014 | Featured, Marketing, Social Media/Marketing
—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.” Getting more “active” fans on Facebook isn’t all that complicated, but it does depend...
by Ted Rubin | Sep 10, 2014 | Featured, Marketing, Social Media/Marketing
—– “Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.” It’s one thing to say you’re customer obsessed on social media and...
by Ted Rubin | Feb 28, 2012 | Featured, Marketing, Social Media/Marketing
We are hearing so much now about social media creating a shift from ‘the wisdom of crowds’ to ‘the wisdom of friends’, but what does that really mean for brand advocacy? A lot. It’s this ‘wisdom of friends’ that brings a new “social power” to Brand Advocacy. Social...
