by Ted Rubin | Sep 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be...
by Ted Rubin | Aug 16, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major...
by Ted Rubin | Jun 14, 2017 | Featured, Marketing, Social Media/Marketing
Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all...
by Ted Rubin | Apr 29, 2017 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do...
by Ted Rubin | Oct 14, 2016 | Featured, Marketing, Social Media/Marketing
Ted’s interview begins at minute 9:40. Feel free to listen to Shep himself talk about How to Create Trust for the first 9:40 minutes. Shep Hyken speaks with brand evangelist, social marketing strategist, and keynote speaker, Ted Rubin about branding, customer...
